UX Strategy in the Real World

Listen to our online panel

Everyone wants to improve user experience strategy within their organization. Whether it’s reframing an organization’s general approach to UX or building out a strategy for a specific product, there are common challenges user experience professionals face at organizations of all shapes and sizes.

At Usability Matters, we’ve been a part of many UX strategy engagements and redesigns. We know that every organization has its own goals, processes, techniques, and team –working with these different characteristics has been crucial to the ongoing success of our engagements. During this webchat, Shannah Segal co-founder of Usability Matters, shared some of the methods we use to help our clients create a scalable UX strategy, incorporate design thinking to enable internal teams, and create designs that point back to the goals of the business and the user.

Large and small companies bring with them their own unique challenges when enabling UX. We had a chance to learn from 3M’s Andy Vitale and UPMC Health Plan’s Ryan Cummings how they go about user research, how they use different techniques to gain greater buy-in for change with senior leadership, and they even dive into the importance of UX leadership to ensure teams thrive and show their value.

We captured the entire session, so you can listen anytime you like.