Usability Matters NYC Update

It seems like just yesterday our principal Terry Costantino and I headed to the Big Apple to open Usability Matters’ New York office on Broadway, and attend the orientation week of the Canadian Technology Accelerator (CTA).

Terry and Sarah at the Usability Matters NYC office

Terry and Sarah at the Usability Matters NYC office

The CTA cohort was made up of 7 companies from across Canada within various industries. The program was structured so that after the initial orientation week in September, we were in NYC for at least a week per month. We were each assigned a trade commissioner and mentor. Our mentor Mark Piesanen , COO of TouchCast, was a real inspiration, consistently demonstrating his values and best business practices in an ever changing world.

We found great worth in being part of the CTA program and would certainly recommend this program to other Canadian companies who are considering heading south. NYC had been in our plan for a while, but we’re so glad that we found out about the program and were able to participate.

All Canadian tech companies part of our Canadian Technology Accelerator Cohort

All Canadian tech companies part of our Canadian Technology Accelerator Cohort

However, all good things must come to an end, and you want to make sure you at least go out with a bang. The CTA certainly made sure of that. To wrap up our months of hard work, the CTA put on an innovation showcase where each company gave a 7-minute presentation to our invited guests. The showcase was held on the 30th floor of the Thomas Reuters building at Times Square, famously where the giant ‘ball’ is dropped during New Years celebrations.

Terry did a great job presenting, despite the technical issues which solidified our message that, ‘Technology should work for people’.

Terry Costantino presenting at the CTA showcase

After the presentations we enjoyed meeting our guests and hearing their feedback and questions while taking in the fabulous views of Times Square.

The past four months have been a whirlwind of networking, meeting with potential clients, exhibiting at Ad:tech, attending Meetups, Techweeks, CTA workshops, and looking for a New York based Account Executive.

So what’s next?

Well, we were lucky enough to find our new U.S. Account Executive Tom Mullins, and plan to continue expanding the Usability Matters brand to our neighbors south of the border. We can see the difficulty many NYC based companies face in finding and nurturing good UX talent. So if you happen to know of any, please point them in our direction, as we are only too happy to help!