Nimble software design: the story

As a start-up on a tight timeline, PaddleCore needed a flexible design process. Drawing on their experience in developing their existing tool-set, and their deep direct knowledge of target users and needs, Usability Matters went into extreme collaboration mode, working closely with the small nimble company to guide them through examining key user groups and tasks and developing a system to connect paddlers, teams, and events. We developed a rich and distinctive identity system based on the idea of a pulse – Gushou: the drum-beat that is at the heart of dragon-boating.

This is the story.