We collaborated with the Azrieli Foundation to craft an interactive digital experience to keep the voices and memories of Canadian Holocaust survivors alive.

SERVICES

Content Strategy, Creative Strategy, Competitive Analysis, Graphic Design, HTML/CSS, Product Definition and Visioning, Prototyping, Requirements Gathering, User Profiles Personas, User Research, Usability Testing, UX Consulting, UX Design

QUICK FACTS

1.

This new digital asset will influence how the Foundation preserves survivor memoirs.

2.

Timeless visuals drew inspiration from European commercial design in the 1940s.

3.

The Memoirs site & Re:Collection are designed fully bilingual, English & French.

Usability Matters has done an outstanding job of creating a solution for one of our most important assets. With their expertise in content, UX, and visual design, the Re:Collection provides an intuitive and visually compelling experience. They listened closely to our needs and were a pleasure to work with.

— Tim Mackay

The Azrieli Foundation, Digital Media Manager

QUICK FACTS

1.

This new digital asset will influence how the Foundation preserves survivor memoirs.

2.

Timeless visuals drew inspiration from European commercial design in the 1940s.

3.

The Memoirs site & Re:Collection are designed fully bilingual, English & French.

CHALLENGE

The Azrieli Foundation is devoted to publishing the memoirs of Canadian Holocaust survivors and supporting Holocaust education across Canada, memoirs that are rich with photographs, letters, home movies and other artifacts. Riddle Films was engaged to create short films as teasers to the memoirs including present-day interviews with survivors and animated storytelling. All of this material gave The Foundation a wealth of incredible content, but they needed help designing an experience that would keep the survivors’ voices alive for future generations of Canadians.

APPROACH

We began with understanding the needs of the target audience. This was achieved through interviews with Holocaust educators. Research with users illuminated the need to make Holocaust education and artifacts relatable to young people without cultural or historical context around the events that took place in Europe in the 1940s.The digital experience needed to be engaging, emotional and accurate. We based the design on identifying universal human themes, like family, childhood, discrimination and survival, and then using the Azrieli memoirs content to show how these themes are connected through the pictures and stories of individual survivors. Incorporating the ability for site visitors to make collections of the artifacts that resonate most with them added a level of personalization and reflection to the experience.

CHALLENGE

The Azrieli Foundation is devoted to publishing the memoirs of Canadian Holocaust survivors and supporting Holocaust education across Canada, memoirs that are rich with photographs, letters, home movies and other artifacts. Riddle Films was engaged to create short films as teasers to the memoirs including present-day interviews with survivors and animated storytelling. All of this material gave The Foundation a wealth of incredible content, but they needed help designing an experience that would keep the survivors’ voices alive for future generations of Canadians.

APPROACH

We began with understanding the needs of the target audience. This was achieved through interviews with Holocaust educators. Research with users illuminated the need to make Holocaust education and artifacts relatable to young people without cultural or historical context around the events that took place in Europe in the 1940s.The digital experience needed to be engaging, emotional and accurate. We based the design on identifying universal human themes, like family, childhood, discrimination and survival, and then using the Azrieli memoirs content to show how these themes are connected through the pictures and stories of individual survivors. Incorporating the ability for site visitors to make collections of the artifacts that resonate most with them added a level of personalization and reflection to the experience.

RESULTS

1.

The Memoirs site demonstrates beautiful, responsive & accessible design.

2.

Devised the strategy & workflow to manage text, imagery & video content.

3.

Clearly communicated the goals of the program while supporting educators.

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