Since 2010, we’ve worked as a trusted partner of the Heart and Stroke Foundation to help develop a host of digital projects that have become central to their digital engagement strategy.

SERVICES

Content Strategy, Creative Strategy, Competitive Analysis, Graphic Design, Heuristic Evaluation, Product Definition and Visioning, Prototyping, Requirements Gathering, User Profiles Personas, Usability Testing, UX Consulting, UX Design

QUICK FACTS

1.

Long-term strategic partner for various digital initiatives.

2.

Research, strategy, content, UX and visual design for HSF’s suite of eTools.

3.

Workshops with stakeholders on information architecture, writing for the web.

We have been working with the team at Usability Matters for over 4 years now. There are many reasons why they are often amongst the first that come to mind for user experience and strategy projects. They truly care about the end product as much as we do and that shows in all their deliverables. We attribute their success to their collaborative approach that serves as the cherry on top of their core competency in user experience science and design. This is a team that I personally won’t hesitate to recommend because I know they will deliver on their promise.

— Ahmad Zbib

Digital Health & Innovation Director, Heart & Stroke Foundation

QUICK FACTS

1.

Long-term strategic partner for various digital initiatives.

2.

Research, strategy, content, UX and visual design for HSF’s suite of eTools.

3.

Workshops with stakeholders on information architecture, writing for the web.

CHALLENGE

Heart and Stroke Foundation of Canada (HSF) has an aggressive strategic plan – by 2020, reduce Canadian’s rate of death from heart disease and stroke by 25 percent. To support that effort, the HSF eTools help users assess and improve their health – including weight, blood pressure, and risk of heart disease and stroke.

APPROACH

The Heart and Stroke eTools offer users a wide variety of content- and interaction-rich applications. Working with the Digital Health team, we have taken an iterative, evolutionary approach to design and development. Over a series of projects, we have provided critical user research, UX and visual design, and customized content to ensure each eTool is relevant, clear, and easy to use.

In addition to work on eTools, we have coached the Health Information team on overall digital project strategy and management and provided workshops with team members on a variety of topics including information architecture, web content strategy, and writing for the web.

CHALLENGE

Heart and Stroke Foundation of Canada (HSF) has an aggressive strategic plan – by 2020, reduce Canadian’s rate of death from heart disease and stroke by 25 percent. To support that effort, the HSF eTools help users assess and improve their health – including weight, blood pressure, and risk of heart disease and stroke.

APPROACH

The Heart and Stroke eTools offer users a wide variety of content- and interaction-rich applications. Working with the Digital Health team, we have taken an iterative, evolutionary approach to design and development. Over a series of projects, we have provided critical user research, UX and visual design, and customized content to ensure each eTool is relevant, clear, and easy to use.

In addition to work on eTools, we have coached the Health Information team on overall digital project strategy and management and provided workshops with team members on a variety of topics including information architecture, web content strategy, and writing for the web.

RESULTS

1.

Mobile web apps provide assessment, goal setting, and tracking.

2.

Coaching the team on content organization.

3.

Our collaboration instilled a strategy central to HSF’s ongoing goals.

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match