Online panel: UX strategy in the real world

Join our online panel, UX strategy in the Real World on April 20, 1pm to 1:45pm EDT


This event has already happened. Check out the recording

Attend this online panel on Wednesday, April 20th from 1-1:45pm EST to discover how three UX experts approach user experience strategy in their organizations.

Everyone wants to improve their user experience strategy. Whether it’s re-evaluating an organization’s general strategic approach to UX, or building out a strategy for a specific product, there are some common challenges user experience professionals face at organizations of all types and sizes.

During the live online session, Shannah Segal, Usability Matters, Andy Vitale from 3M Healthcare, and Ryan Cummings from UPMC Health Plan will share their experiences leading, implementing, and improving user experience strategies.

Topics covered include:

  • Why a solid user experience strategy is a must for any organization
  • Ways to approach senior leadership and gain buy in for UX activities
  • The impact user research has on user experience strategy and product development

In addition to the topics covered above, you’ll have an opportunity to ask your questions. You can either submit them during the live session, or submit them via Twitter (@umatters) or email (

This online panel will be hosted by Anita Sedgwick, Director of Marketing at Usability Matters. The panellists are:

Shannah Segal, Principal and co-founder at Usability Matters

Andy Vitale, Senior Interaction Designer at 3M Healthcare

In his role at 3M, Andy translates people’s thoughts and desires, spoken or not, into experiences that improve the healthcare industry for both patients and providers.
With more than 15 years of experience in the design industry, Andy has held multiple roles as a designer, entrepreneur, college professor and team leader. His experiences have taught him that a successful product hinges on one principle, truly understanding the end user.

Andy has developed strategies and design solutions for diverse organizations ranging from start-ups to Fortune ranked companies. He is a relentless user experience evangelist, driven by a shared vision and user-centered passion that takes a team, and its products, from good to great.

Find Andy on Twitter @andyvitale

Ryan Cummings, Senior Manager of User Experience at UPMC Health Plan

Ryan is a UX manager for UPMC Health Plan Consumer Innovations. He is driven to shift the minds of health consumers’ away from health care being synonymous with car insurance. His work focuses on serving people by understanding their stories, embracing simple solutions and designing aesthetically pleasing products, services, and systems.
He teaches design part-time at Chatham University and serves as an adviser for the Pittsburgh Technology Institute’s multimedia program. He currently co-chairs Pittsburgh’s Interaction Design Association, and recently wrapped up hosting Midwest UX Pittsburgh last October. He is on a personal mission to challenge design professionals to lend their skills to impacting social change and think about how they can design for good.
Ryan holds a Master of Multimedia Technology from Duquesne University, a master certification in UX from Rutgers as well as a Bachelors of Science in Biology from Clarion University.

Find him on Twitter @uxryan

The live chat will take place via GoToWebinar. Taking part is easy: register here.

Looking to improve user experience strategy in your organization? Send us an email and we can help build a user experience strategy that’s right for your users and your organization.