Usability Matters makes the 2015 PROFIT 500

Co-Founders of Usability Matters, left to right, Sarah Engliish, Terry Costantino, Shannah Segal

Congratulations to co-founders (left to right) Sarah English, Terry Costantino, and Shannah Segal who have fostered the company from its humble beginnings as one of the first UX design studios in Canada to an established name in the industry.

Check out the full press release we sent out below!

Toronto (September 18, 2015) Canadian Business and PROFIT have awarded Usability Matters, a specialized user experience design firm, #317 on the 27th annual PROFIT 500. The PROFIT 500 is the definitive ranking of Canada’s Fastest-Growing Companies. Published in the October issue of Canadian Business and at, the PROFIT 500 ranks Canadian businesses by their five-year revenue growth.

“The PROFIT 500 represent the highest tier of entrepreneurialism in Canada,” says James Cowan, Editor-in-chief of PROFIT and Canadian Business. “They should be lauded for the positive economic contributions they’ve made to their communities—and the entire country.  They are examples of what can be accomplished with innovation, discipline, and determination.”

“Since 2002,” says co-founder and Managing Director Sarah English. “We’ve paced our growth over the years to ensure we can provide strong focus on projects for our clients. Our inclusion in the 2015 PROFIT 500 is a solid indication that client demand for UX design and research services is increasingly relevant as technology becomes more ubiquitous in our everyday lives. Brand leaders are looking to us for well-designed web based products and services that will help them respond quickly to changing business dynamics.”

As the premier user experience design studio in Canada, Usability Matters continues to thrive after 13 years because of their unique combination of strategic design thinking and hands-on UX and graphic design skills. Though many agencies offer user experience design services, Usability Matters has specialized expertise in strategic design thinking and research, meaning they provide their clients with a deeper understanding of both stakeholder and end user needs. Armed with these insights, Usability Matters executes sophisticated solutions for mobile first websites and products, both large and small, beautiful and user-friendly.

In addition to providing great client experiences, Usability Matters has fostered a warm, collaborative culture that draws unique top talent from multidisciplinary backgrounds

Quality deliverables, exceptional service, and an ideal company culture is how the founders have successfully built a strong, stable business that has remained profitable each year in business and weathered several turbulent periods for the Canadian and North American economies. 

About PROFIT and

PROFIT is Canada’s preeminent media brand dedicated to the management issues and opportunities facing small and mid-sized businesses. For 33 years, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT at

About Canadian Business

Founded in 1928, Canadian Business is the longest-serving, best-selling and most-trusted business publication in the country. With a total print readership of more than 600,000, it is the country’s premier media brand for executives and senior business leaders. It fuels the success of Canada’s business elite with a focus on the things that matter most: leadership, innovation, business strategy and management tactics. We provide concrete examples of business achievement, thought-provoking analysis and compelling storytelling, all in an elegant package with bold graphics and great photography. Canadian Business—what leadership looks like.

About Usability Matters

Usability Matters specializes in user experience research, strategy, and design for screen-based products and services. Since 2002 they have been designing experiences that are intuitive, simple and seamlessly blend technology into our lives.

Usability Matters makes technology work for people.

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For interviews or other media inquiries, contact Anita Sedgwick, Usability Matters at

416.598.7770 ext 23 or