Experienced

Since 2001, we’ve worked on hundreds of projects for numerous industries, finding actionable insights based on user research. Our experience brings expertise in solving problems with solutions that are scalable, practical and that help our clients achieve their goals.

Empathy for Users

We’re people too. We want the digital systems we interact with every day to be intuitive, pleasurable, and blend seamlessly into our lives. Whether it’s finding a store, booking a flight or buying a coffee, technology should be there to serve our needs, without getting in the way.

Straightforward

We are straightforward in everything we do. We don’t use fancy words or jargon. We aim for uncomplicated and simple solutions. We want experiences to feel effortless.

Research-Focussed

We are committed to research and fuelled by natural curiosity. Our research methodology is designed to fit the unique needs of each project. Our integrated approach to usability testing, contextual inquiry, and other concrete tools provides insights that result in better product design.

Rigorous

We like to do things right. Sometimes that means we need to “sweat the small stuff”. While our team loves to bring big ideas to the table, we are also detail-oriented and exhaustive in our design work.