We are a user experience studio: everything we do is about designing remarkable experiences for people.
We use methods that are truly user-centred, integrating research into our strategy and design services.
Strategy is about more than planning. It is a revealing process where current knowledge and expectations of your business are validated, and the things you don’t know are uncovered and analyzed. Ultimately providing clarity on the priority and role played by individual tactical initiatives towards achieving your organization’s overall business goals.
The more you know about your own business, the harder it is to see it from an outside perspective. While your own objectives must be met, the end users’ needs are of equal importance. Strategic decisions have to include the users’ perspective.
The market landscape is also critical. Your products need to fill a need that is unmet, or met poorly.
This is our approach to strategy: we conduct in-depth research and analysis to find the insights that lie at the intersection of business requirements, user needs, and market demand.
They truly care about the end product as much as we do and that shows in all their deliverables.
— Ahmad Zbib
Director, Digital Health and Innovation, Heart and Stroke Foundation
Our UX Design methods deliver exceptional screen-based experiences that truly work for people. We design solutions for even the most complex customer, user and employee experiences
We collaborate with you to demystify UX design by following a thoughtful, yet flexible process, using a set of deliverables that help us articulate different aspects of the design in concrete ways. We organize, conceptualize, and prototype design approaches, refining and enhancing our work until we’ve found the right mix of practicality and ease of use.
But design is more than process – it requires imagination and inspiration as well. While our methodology and analytical approach helps smooth the way, it’s the visual design, the creativity we bring to the table that makes the final product truly memorable.
Effective communication is a priority for UM. They were careful to understand the details of our business in order to build an engaging and effective user experience.
— Chrissy Wessman
Service Design uses a variety of design tools to streamline the way your business works, making it more efficient, useful and enjoyable as a whole, for both your end users and your business stakeholders.
While UX design tends to be product-focussed, service design reaches more broadly across channels, business units, stakeholders, digital properties and products, to provide a more holistic view of your services overall.
Our Service Design tools help clients get a big-picture understanding of their business, identifying pain points and providing opportunities to improve and evolve the service offering.
They were respectful of our constraints and were adept and responsive to input from all levels.
— Leah Erbe
Case Coordinator, Actors’ Fund of Canada
People are wonderfully unpredictable. What they say and how they act can be quite different, depending on context. Research can help you understand expectations and behaviour in the context of your project.
Our research is custom tailored to your needs – choosing the right method to get you the answers you need. Typically, early in the process when user needs and expectations are key, we use design-focused consultation methods. Further into the project, we lean more heavily on observational methods that investigate actual user behaviour – what people do, rather than what they think.
Our research methods are incorporated throughout the project at key points – choosing strategic moments to consult users and iterate our design approaches.
Our role in bringing the stories and services of the CRC alive online has been a treasured opportunity we’re proud to count amongst our accomplishments.
— Shannah Segal
Principal, Usability Matters