Service Design Network Canada: Transit Service Safari

The Canadian chapter of the Global Service Design Network hosted its first event: the transit Service Safari! SDN Canada is an organization focused on promoting the service design practice and providing a space for service design enthusiasts to connect.

This particular event was focused on public transit and asked attendees to partake in a Service Safari across the city and review the transit system from a service design perspective.

For the Safari, groups of 10-15 people met up at three separate locations across the city and were tasked with travelling to a central location (the Usability Matters office) by using all three of the primary vehicles that are a part of the transit system (subway, bus, streetcar). Signage in the subway systemNavigating the streetcar system Getting on the streetcar   Along the way, participants were given worksheets and tasked with observing their surroundings and considering the many layers and complexities that go into a public transportation service.


Once each team arrived at Usability Matters, individuals were able to compare their experiences, meet the other groups and enter a contest. The Toronto chapter was able to video conference with the Montreal chapter, who were doing a Safari of their own!