What is UX?
User experience (UX) design makes products and services useful, usable, and enjoyable.
Why UX matters
- UX improves conversions and customer satisfaction by 83%
- 68% of users think you don’t care
- 88% of users won’t return after a negative experience
Investing in UX will…
- Reduce risk
- Prevent scope creep
- Empower decision making
- Result in better products
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