What is service design?

Service design uses a wide variety of design approaches to streamline and improve the way people interact with your brand. It results in more consistent, meaningful, and remarkable customer experiences.

Key principles

  • People-focused
  • Research based
  • Iterative
  • Participatory

Service design can address…

  • Poor customer service
  • Inefficient processes
  • Poor brand consistency across channels
  • Mixed messages to customers
  • Staff turnover
  • High call center costs

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