Service Design Heuristics poster
Following in the interaction design footsteps of giants such as Jakob Nielsen, and others who have worked on usability heuristics for interface design, we set out to create a set of broad principles for service design. Based on our experiences interacting with, researching, critiquing and designing services, we have prototyped a set of Service Design Heuristics.
Heuristics are rules of thumb and not specific directive guidelines. They can be used in both generative and evaluative ways – as a set of considerations throughout the research and design phases of a project or as an assessment tool to evaluate an existing service.
Our aim is that the Service Design Heuristics will help to evaluate and design valuable services.Download file (PDF)