Service Design Heuristics Field Guide

We are really excited to introduce a fun, easy to use field guide for analyzing service experiences! This brilliant workbook is packed with exercises that provide structure for anyone who wants to apply design thinking to service experiences.

How are are you currently reviewing your services? Do you truly understand the ways in which they are connected? Our workbook will help you to cut through the confusion and take you step by step through what’s working and what you may want to re-frame about your business.

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