Usability Matters team at work
PROFIT 500 for 2015 and 2016
UM's research expertise was instrumental in the successful redesign of our public transit rider web application. Insights gained from focus groups helped identify, define and craft our design strategy.

— Jeff Moore

VP, Product Development and Delivery, Trapeze Group

Technology Agnostic

We design all types of interfaces for any type of technology platform. We know enough about technology to consistently produce feasible design solutions, but leave the true technology expertise to our tech partners.

Is your site ready for take-off? Design insights from the travel industry

Booking travel is often a stressful experience. Here’s how we’ve helped our airline clients reduce that stress through UX research and design.

Ask us Anything: building a culture of research follow up

I got together with Mira and Andrew, who answered your questions about UX research.

Usability testing: 3 common mistakes to avoid

Lessons learned from years of usability testing experience.

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