10 stats that demonstrate the ROI of UX

While most people working directly on digital projects understand the inherent value of good user experience design, oftentimes this value is not as readily apparent, and can be more difficult to measure. When trying to sell the value of good UX within your organization, it can help to have some facts and numbers ready to share with those less familiar with the practice to help sell the benefits. The following is a list of some of interesting data and classic UX stats we have come across.

88% of online consumers are less likely to return to a site after a bad experience

Source: Gomez (PDF)

If 100 people have a bad online experience, 88 won't come back


94% of a website user’s first impressions are design related

Source: Veopix Design

79 percent of online shoppers who experience a dissatisfying visit are less likely to buy from that site again

Source: Akamai

Every dollar spent on UX brings in between $2 and $100 dollars in return

Source: Peter Eckert

75% of users base your entire company’s credibility on your website’s design

Source: Veopix Design

75% of users base your entire company's credibility on your website's design


70% of projects fail due to lack of user acceptance

Source: Forrester Research

UX increases KPI’s (Key Performance Indicators) by up to 83%

Source: Jakob Nielsen

You can increase sales on your site as much as 225% by providing sufficient product information to your customers at the right time

Source: User Interface Engineering (PDF)

Up to 15% of IT projects are abandoned and at least 50% of a programmers’ time during the project is spent doing rework that is avoidable. A proper UX process upfront would help to prevent the majority of this wasted time and cost.

Source: Susan Weinschenk

Spending 10% of your development budget on usability should improve your conversion rate by 83%

Source: Jakob Nielsen

Spending 10% of your development budget on usability should improve your conversion rate by 83%
Have you come across any facts yourself? Share them with us! We hope these stats are helpful when you’re selling the value of UX.

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