Usability Matters team at work
PROFIT 500 for 2015 and 2016
UM's research expertise was instrumental in the successful redesign of our public transit rider web application. Insights gained from focus groups helped identify, define and craft our design strategy.

— Jeff Moore

VP, Product Development and Delivery, Trapeze Group

Passion for Projects

We’re lucky enough to have truly interesting projects, and we love our work. We care about people, and this shows in the responsibility and attention we put into our projects.

6 tips for doing a digital ethnography

For UX researchers and designers, this can be an incredible tool to empathize with and further understand your user group.

Usability testing: 3 common mistakes to avoid

Lessons learned from years of usability testing experience.

How to get the most out of your journey maps

Customer or user journey maps are valuable tools for demonstrating the paths that employees, customers, and stakeholders may follow.

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