Usability Matters team at work
PROFIT 500 for 2015 and 2016
UM helped us advance our overall goal of making services client-friendly, and developed real, concrete changes that could help us improve right away.

— Leah Erbe

Case Coordinator, Actors' Fund of Canada

Experienced

Since 2001, we’ve worked on hundreds of projects for numerous industries, finding actionable insights based on user research. Our experience brings expertise in solving problems with solutions that are scalable, practical and that help our clients achieve their goals.

6 tips for doing a digital ethnography

For UX researchers and designers, this can be an incredible tool to empathize with and further understand your user group.

Usability testing: 3 common mistakes to avoid

Lessons learned from years of usability testing experience.

How to get the most out of your journey maps

Customer or user journey maps are valuable tools for demonstrating the paths that employees, customers, and stakeholders may follow.

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